This could be a great color for lawyers who are conducting mediation or a board room where conversations may get heated.Īpple, for example, has used white to brand their clean, sleek look. Once people have remained calm for that time frame, they’re often able to remain in a calm state. Baker-Miller pink (the same color of Pepto-Bismol) calms people down for about 30 minutes, according to Augustin. There’s a reason some sports teams paint the opposing team's locker room pink – it’s known for draining people of their energy. Some high-end retailers have been able to overcome this association with orange and they’ve successfully incorporated orange into their brand. Home Depot logo for example, helps customers view them as a low cost provider of valuable goods. People associate the color orange with a good value.
Overall, yellow remains the least likely favorite color for most people, so pick a different color if you want to appeal to the masses. However, the people who do like yellow, seem to have a huge preference for it, whereas most people only slightly favor one color over another. Painting a common area of an office building blue is likely to satisfy the majority of people.Īvoid painting public spaces yellow because most people aren’t a fan of the color. This may be because when our ancestors used to see blue – like a clear blue sky or a watering hole – it was a good sign, according to Augustin. When asked what their favorite color is, the most common answer around the world is blue. Those of us who got a lot of answers wrong as children, may associate the color red with the red ink our teachers used to mark up our papers. One possible reason why red makes it hard to concentrate, may be tied to a cultural-specific issue, says Augustin. Augustin cites research conducted by Andrew Elliot, professor of psychology at the University of Rochester, that shows athletes are more likely to lose when they compete against an opponent wearing red and students exposed to red before a test are likely to perform worse.Īlthough the research indicates that red can be helpful if you’re trying to attract a mate, it isn’t helpful if you need to stay on task. However, that boost of energy is likely to be short-lived and ultimately, red reduces analytical thinking. When humans see the color red, their reactions become faster and more forceful. There’s a reason why red sports cars cost more to insure. So if you want your employees to be more productive, consider painting work areas green.
“There seems to be a positive association between nature and regrowth,” notes Augustin. Research has linked green with broader thinking and more creative thought. Despite the exceptions, there are some basic generalities about how certain colors evoke specific emotional and behavioral responses. Augustin notes that she dislikes a particular shade of blue for example, because it reminds her of an allergy medicine she had to take as a child. Also, a person’s past experience can affect feelings about a certain color. People of different cultures may have different thoughts and emotions about certain colors. However, there aren’t always universal truths about color. Augustin states that color evokes similar emotional responses in most people.
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